"Hello, friends. I'm your Vitameatavegamin girl. Are you tired, run down, and listless? Do you poop out at parties? Are you unpopular? The answer to all your problems is in this little bottle." - Lucille Ball as Lucy Ricardo in "Lucy Does a TV Commercial"
I Love Lucy: The Complete First Season DVD Review
By Jonathan Boudreaux
Hollywood just didn't know what to do with Lucille Ball. In the early part of her career, Ball found reasonably steady film work, but she lacked the defining role that could propel her to the next level of stardom. In the late 1940s, she ventured into radio with the CBS sitcom My Favorite Husband, where she played Liz Cooper, a sharp yet goofy housewife. The role and the series struck a chord, and Husband became a hit. At the same time, sales of televisions were exploding, and CBS decided to expand its television network's programming by translating radio shows into the new medium.
As a popular success, Husband was a natural choice to make the move to TV, so CBS approached its new star. Ball agreed in principle, but she had one stipulation - she wanted to dump her radio husband, Richard Denning, in favor of casting her real life husband, bandleader Desi Arnaz. CBS scoffed at the idea, deciding that viewers would not believe that all-American Lucy was married to the Cuban bandleader. Ball was adamant, though, as her marriage was troubled, and this would be a last ditch effort to save it. Arnaz was constantly touring, and with Lucy in Hollywood working on her own career, their marriage was on the verge of failing. She hoped that the series would allow them to settle into a happy Hollywood-based domesticity. CBS, however, would not budge.
Ball, an enterprising business woman, decided to prove CBS officials wrong. During her summer vacation from the radio show, she and Arnaz toured the country with a live act created by Husband's writers. The road show was popular and well reviewed, but CBS was still skeptical. They eventually agreed to fund a pilot, but only after Ball and Arnaz began to shop the series to NBC.
Filmed in 1951, the pilot of I Love Lucy held enough promise that CBS decided to pick up the show. To Ball, now pregnant, this was wonderful news. She and Arnaz could now raise their child - together - in their California home. There was just one more hurdle to clear. At the time, there was no way to instantly transmit television images from one side of the country to another. The east, with its heavier concentration of viewers, was the de facto television capital. Almost all shows were performed live in New York, with only crude kinescopes made for later airings in the west. The kinescope process involved using a camera to film a show off of a television monitor as it was performed live. Kinescoped programs were notorious for the poor quality of both their audio and video. Ball had been working under the assumption that the show would be performed live in the west and kinescoped for the east. The east coast ratings for shows that tried this method had always been dismal, and CBS could not afford to risk failure.
Ball was crestfallen - her pregnancy was difficult and she was unwilling to uproot - but she and Arnaz came up with a possible solution. Rather than being broadcast live, the show would be filmed like a movie. Since Ball thrived in front of a studio audience, she recruited her friend Karl Freund (cinematographer of Metropolis and Ball's own DuBarry was a Lady) to devise a new filming technique that could combine filming with live performance. The costs would be massive, but Ball and Arnaz agreed to front the money by taking greatly reduced salaries and retaining ownership of the show.
This move actually changed the course of television history. For the first time, a pristine, high quality filmed record was retained after a show's initial broadcast. This allowed the shows to be rerun, both on the network and in syndication. What at first seemed like a money losing proposition for Ball and Arnaz would eventually make them millionaires, and the system devised by Freund back in 1951 is still the basis for the one used by most sitcoms to this day. (It also helped to solidify I Love Lucy's legacy as a classic, since viewers could watch it for years to come. Other performers of the time, like Milton Berle, have become less relevant over the years because kinescopes of their shows are so poor that they have essentially fallen out of sight).
I Love Lucy followed the adventures of Lucy Ricardo, a smart but wacky redhead married to a mildly successful bandleader, Ricky. Lucy aspires to be in show business, but Ricky wants her to continue being a housewife. On the surface, Lucy agrees, but that doesn't stop her from trying to change Ricky's mind. The Ricardos live in a New York apartment building owned by an older couple, Fred and Ethel Mertz (William Frawley and Vivian Vance). The two families are close friends, but often divide on gender lines whenever a mutual problem or controversy arises.
The show premiered in the fall of 1951 and rapidly attracted an escalating number of viewers. At the show's height, 71% of all television sets in the United States tuned in each week. At the same time, television sales spiked around the country. Lucy, with its cross-cultural appeal, became a cultural phenomenon, soon eclipsing TV's first star, Milton Berle, whose show attracted mainly east coast city dwellers.
I Love Lucy: The Complete First Season contains all thirty-five first season episodes and the pilot on DVD for the first time. The rarely seen pilot was feared lost for years, until a copy was found in the late 1980s. CBS broadcast it for the first time in 1990. The pilot features Ball and Arnaz as Lucy and Larry Lopez. As in the series that would follow, Ball plays a housewife who constantly schemes to get into showbiz like her bandleader husband. Beyond the basic premise, the pilot bears little resemblance to the series it would spawn. It is essentially the stage show that Ball and Arnaz toured around the country captured on film - complete with too-lengthy musical numbers, broad acting, and embarrassingly flimsy sets. It is more vaudeville than television. This vaudeville feel is furthered by the fact that the characters of Fred and Ethel had not yet been conceived, so Lucy and Desi's home life feels underdeveloped. The pilot is an incredible artifact that all fans will want to watch, if only to see how horrible the series could have turned out.
Incidentally, the plot of the pilot episode was recycled for I Love Lucy's sixth episode, "The Audition," presented on disc two. Much of the musical numbers have been jettisoned, and Fred has been added, but Ethel's absence makes this episode feel a little odd.
The first regular episode to be filmed was actually the fourth to be aired: disc two's "Lucy Thinks Ricky is Trying to Murder Her." The writers (and the performers) had yet to hit their stride, so it was probably a good idea to hold this one back. Lucy's demonstration of how a moving target is harder to hit is extraordinarily funny, but the episode lacks the polish of those to come.
Season one contains several classic episodes, including "The Diet," in which Lucy starves herself to fit into a costume for Ricky's show, "The Séance," in which she pretends to communicate with the dead, and "The Freezer," in which Lucy and Ethel's scheme to buy a commercial sized freezer goes horribly awry.
Ball's gift for broad physical comedy shines in many of these episodes, but one highlight is "The Ballet." When Ricky announces that he is having trouble filling two slots in his show, one for a ballet dancer and one for a burlesque performer, Lucy proclaims that since she took ballet lessons for four years in high school, she would be perfect for the show. Ricky is skeptical, but agrees that she should audition for the choreographer, Madame LaMonde (played by Sister Act's Mary Wickes). In an outrageously funny scene, Ball proves herself to be a graceful klutz, infusing Lucy's struggle to duplicate the dancers' moves with an awkward beauty that is closer to wounded gazelle than Bolshoi Ballet. The fun doesn't end there - soon she teams up with a burlesque comic (Frank Scannell) to learn the classic "Slowly I turned." routine. This chestnut was ancient when it appeared on Lucy, but the performers sell it so well and so much time has passed that it seems fresh and vibrant to modern audiences. Lucy does get to appear in Ricky's show, but thanks to a little mix-up, she combines the ballet and the burlesque with hilarious results.
Here's an endearing moment to listen for in "The Ballet" - as the "Slowly I turned." sequence builds and builds, listen for Arnaz's seal bark of a laugh as he watches Ball's antics from off-camera.
Another audience favorite is "Lucy Does a TV Commercial," more commonly referred to as "Vitameatavegamin." Lucy actually lands a role in a commercial for a health product. Unknown to her, the elixir contains a healthy dose of alcohol, and after a few rehearsals, she is smashed. The look of mounting revulsion on Lucy's face as she takes a teaspoon of the stuff for the first time is priceless. We can practically track the noxious substance as it oozes down her throat. This is a masterful bit of physical comedy.
Ball made the show - both literally and figuratively. But while she becme a powerful Hollywood producer, audiences were not ready to watch a female TV character in control of her own destiny. Because of this, no matter how smart or successful her scheme, Lucy always lost, ceding power to her husband. Even when she won, she lost. In "The Audition" and the pilot, Lucy's act makes a better impression than Ricky's with the sponsors, but she has to turn down their offer of a television show. Here she has achieved her ultimate goal - a goal she will stubbornly continue to pursue throughout the season - and yet she turns away. She constantly reaches for something more, but is always put back in her place. Lucy may not be the most liberated show, but it is still incredibly funny.
I Love Lucy: The Complete First Season's biggest flaw stems from the fact that it was initially released over a period of time in stand-alone volumes of four episodes apiece. Rather than reconfiguring the number of episodes on each disc, or making the packaging more attractive, the set simply collects all nine volumes in their individual keepcases and houses them into a cardboard sleeve. This means that a lot of real estate on your DVD shelf will be taken up by I Love Lucy. To put this problem in perspective as it relates to another best-selling series, this single season of I Love Lucy takes up more room than the first four seasons of Friends boxed sets put together. That's nine discs of I Love Lucy compared to sixteen discs of Friends, yet Friends takes up less shelf space. Granted, other boxed sets (like The Complete Are You Being Served? Collection: Series 1-5) utilize this same system, but it just feels like Lucy deserves better. Plus each Friends set packs twenty-two episodes onto four discs while I Love Lucy's thirty-five episodes take up a leisurely nine discs. Even with the pilot episode and the radio shows factored in, the number of discs probably could have been reduced.
[Editor's Note: On June 7, 2005 Paramount released a repacked version of I Love Lucy: The Complete First Season. This rerelease reduces the disc count to seven and employs the same classy packaging used for seasons two and beyond. Click here for specific information from Amazon.]




